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Investing in Multi-Family Properties in San Diego, California 

Situated along the stunning Southern California coastline, San Diego is known for its year-round pleasant climate, pristine beaches, and a diverse range of attractions. With a robust and thriving economy, the city presents a wealth of opportunities for residents and tenants alike. The city's vibrant neighborhoods, such as Gaslamp Quarter and Little Italy, are bustling with restaurants, shops, and entertainment options, ensuring a dynamic and fulfilling lifestyle for residents. Learn more about San Diego below! 

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San Diego Beach


San Diego is a vibrant city known for its stunning beaches, year-round sunshine, and diverse population. With its thriving economy and strong rental market, San Diego offers an excellent opportunity for those seeking to invest in multi-family homes in a dynamic and sought-after location.

The population of San Diego, California was 1,386,960 as of 2020.

According to the U.S. Census Bureau, some recent statistics for San Diego include:

  • 67.1% of the population is aged 18-64 years
  • 19.6% of the population is under 18 years
  • The median household income between 2017-2021 was $89,457

Housing Statistics

Some recent housing data from the U.S. Census Bureau indicates that: 

  • There were 509,347 households with 2.64 persons per household in 2017-2021
  • The owner-occupied housing unit rate in 2017-2021 was 47.7% 
  • The median gross rent for 2017-2021 was $1,885 

Top Employers

One of the major employers in San Diego is the United States Navy, with several naval bases and facilities located throughout the region. The military presence in San Diego creates a significant source of employment and contributes to the city's economic stability. Another major sector in San Diego is the healthcare industry, with renowned institutions such as the University of California San Diego Health System, Sharp Healthcare, and Scripps Health providing a large number of jobs. 


San Diego offers a comprehensive and efficient transportation system that enhances accessibility and connectivity throughout the city and beyond. The Metropolitan Transit System (MTS) operates an extensive network of buses and trolleys, providing convenient public transportation options for commuters and travelers. For those preferring to drive, San Diego has a vast network of highways and roads, including I-5, I-8, and Route 163, that connect the city to neighboring regions and major employment hubs. The San Diego International Airport, situated close to downtown, also acts as a significant transportation hub, providing both domestic and international flight services.

Shopping and Dining

Fashion enthusiasts can indulge in exploring luxury brands and designer boutiques located throughout San Diego. Additionally, those who are on the lookout for unique finds can explore independent shops, vintage stores, and local artisans. The city is also home to several large shopping centers, including Westfield UTC, Westfield Mission Valley, and Fashion Valley Mall, offering a range of retail outlets, department stores, and entertainment options. 

When it comes to dining, San Diego's culinary scene is renowned for its diversity and innovation. The city offers an abundance of restaurants, cafes, and eateries that showcase a variety of cuisines, from fresh seafood and Mexican delicacies to international fare and farm-to-table experiences. San Diego's proximity to the ocean also means that seafood lovers can indulge in fresh catches at waterfront restaurants and fish markets.

Things to Do 

Residents of San Diego are fortunate to have access to a multitude of attractions and recreational opportunities that greatly enrich their quality of life. One of the city's most iconic attractions is Balboa Park, a sprawling urban park that boasts numerous museums, gardens, and performance venues. Home to the renowned San Diego Zoo, visitors can explore its vast collection of animals and enjoy educational exhibits. The historic Gaslamp Quarter in downtown San Diego is another popular destination known for its Victorian-era architecture, vibrant nightlife, and an array of restaurants, bars, and entertainment venues. San Diego's stunning coastline also provides residents and visitors with beautiful beaches and outdoor activities such as surfing, swimming, and beach volleyball.

Major Attractions in San Diego:

  • Balboa Park
  • San Diego Zoo
  • USS Midway Museum
  • SeaWorld San Diego
  • La Jolla Cove
  • Gaslamp Quarter
  • Sunset Cliffs Natural Park
  • Cabrillo National Monument
  • The San Diego Museum of Art
  • Torrey Pines State Natural Reserve

Invest in Multi-Family Real Estate in San Diego with the Bridge Multifamily Team at Cushman & Wakefield

Thinking of purchasing multi-family units and investment properties in San Diego, California? Connect with the Bridge Multifamily Team at Cushman & Wakefield to get started on your multi-family property search today. Reach out to us online or give our office a call at 949-372-4888